Hong Kong’s first-store appeal grows as more Japanese, South Korean and Thai brands arrive

Hong Kong’s first-store appeal grows as more Japanese, South Korean and Thai brands arrive

Brands from the three overseas markets account for 36 per cent of new entrants, matching mainland Chinese retailers, amid tourism recovery

A slew of new brands helped lift the combined share of Japanese, South Korean and Thai brands to a three-year high, according to Cushman, which said it expected the trend to continue.

This year, Japanese fashion brand Cullni opened an outlet in Wan Chai, while second-hand goods retailer Ragtag took space in Hysan Place in Causeway Bay.

South Korean footwear brand Khiho entered Hong Kong through a store at K11 Musea in Tsim Sha Tsui.