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With its dramatic landscapes and links to the Brontë sisters, Haworth has long been a popular destination for tourists.

But recently, the West Yorkshire village has been busier than ever, according to some residents and business owners, and is now attracting a new type of visitor - one brought in by how picturesque the place looks on social media, particularly during autumn.

A quick search on platforms like TikTok or Instagram shows a whole host of content promoting Haworth as a must-visit this October.

Posts also highlight the queues that can form outside shops, especially during the weekend.

The businesses lining the village's cobbled main street have embraced Halloween with colourful window displays, and none more so than The Cabinet of Curiosities.

The Victorian-style apothecary now sells a range of gifts, including soaps and candles, and its suitably spooky decor has made it something of a hit on social media, causing queues of people to line up, waiting to snap a picture or look inside.

Karen Roberts has worked at The Cabinet of Curiosities for nearly 20 years and says the shop has been especially busy this year.

"It suddenly started about six weeks ago to the point where we've had queues outside every weekend waiting to come in," she says.

"This week, with it being half-term, we've literally had people outside every day."

Although the business previously had a social media presence, she thinks the reason it "all blew up like this" is due to the sheer amount of people posting independently about the shop, and the village, on their own accounts.

"We've always let people film, we've never had a problem with that, but definitely people are asking me now, can they come in and film?," she explains.

"Then they share it, and every day you turn on Facebook and you go, 'oh my God, there is more'."

Many customers know about the connection to the Brontë family, and the parsonage where they lived is now a museum.

Emerald Fennell's 2026 adaption of Wuthering Heights, starring Margot Robbie and Jacob Elordi, also sparked an interest in Brontë country.

And while increased footfall brings positives, there are downsides to social media stardom for the village, Roberts adds, highlighting a lack of parking as a main issue.

"There's certainly a downside. If you saw the bins at the end of the day, it is ridiculous."

By mid-morning a queue has formed outside The Cabinet of Curiosities, with the shop admitting small groups at a time.

Angela and Davinia Torres are bundled up against the elements. The pair are visiting the UK from Gran Canaria, and say the "beauty of the village" was the main draw.

"I always saw images and videos, TikToks and social media generally," Angela explains.

"We love to live the Halloween vibes, autumn. It's simply beautiful. The landscapes, everything, really."

Enjoying a day off work, Ella and Brian Thomas travelled from Greater Manchester to visit Haworth, inspired by a friend's Instagram post.

"With Wuthering Heights coming out, I think a lot of people have been seeing it on TikTok and making videos, so it was me who suggested to come here," Ella says.

The couple wanted to find somewhere "nice and autumnal" for a walk, and say they've previously visited York and Edinburgh for a "similar vibe".

"I knew it was the home of the Brontës, but I didn't know much more of the history than that," Brian explains.

Although they struggled to park at first, both agreed that "it was to be expected" that visiting during school half-term would be busier.

Standing below the steps to St Michael and All Angels Church, friends Hannah and Isa say the village is "busy today, but not as busy as we thought it would be".

They were planning on visiting earlier in the month, but decided against it when they saw long queues documented on social media.

"We have seen on TikTok people queuing up outside. Even tiny little shops, not necessarily restaurants," Hannah says.

According to Isa, the pair decided to visit on a weekday "because we've seen weekends are a bit crazy".

Further down Main Street, Claire Austin runs Silverland with Passion, her family jewellery business.

"We've had such a different influx of people," she says.

"We have people that come from far and wide. They've never seen a village that's on a big steep hill with so many businesses and residential properties."

It's common to see people live-streaming their walk along the street, or photographing the surrounding buildings, which she says "is so nice to see".

"Because there's been so many films here, people like to have pictures taken and, sort of re-enact things on the street, which is fantastic to see.

"It's a great little community, all the businesses work really hard together to make sure that every visitor has the best possible experience."

However, increased footfall often goes hand-in-hand with an increase of vehicles, she notes, with the village not necessarily "built for the amount of people" visiting.

Corine Farrell works at boutique gift shop Betty Moore, and is a Haworth resident.

A lack of visitor parking can cause problems for those who live in the village, she says, as they can end up dodging cars that "are parked not the way they should be".

"I struggle to get in and out of my street. The Airbnbs are full all the time.

"So those kind of things impact our daily life. Like everything, there's a positive and a negative.

"But it's nice that people come to the village and are respectful when they are here."