Philippines urged to adopt Malaysia’s lasting tourism strategy

Senators say changing national taglines with every election wastes resources and dilutes global recognition

Newly appointed Tourism Secretary Dita Angara-Mathay was asked about her plans for the current slogan, “Love the Philippines”, during a departmental budget hearing on Monday, the Philippine Star reported.

Senate finance subcommittee chairman Erwin Tulfo suggested keeping the current slogan rather than starting afresh.