Sell family jewels for latest iPhone? In India, craze dials up debate
The new iPhones might not make sense financially in India, but the desire for one is not always rational, analysts say
The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees.
The excitement among consumers – with some standing in line for hours – underscored how India, the world’s second largest smartphone market by volume, has emerged as one of the fastest growing sales sources for Apple.
