The World Cup like the Super Bowl. At the World Cup Final, the first half-time show in the history of the tournament takes place, and the interval stretches from the regulation 15 minutes to 27 minutes and 20 seconds: that is indeed how much time passed from the final whistle of the first half to the kick-off of the second half in Spain vs Argentina.
Immediately after the end of the first half, the pitch was covered with a rainbow-coloured tarpaulin and an enormous coloured ball at the centre, serving as a stage for Madonna, Shakira and Justin Bieber. After making her way through the stadium corridors in a car bearing the number plate 'maestro' driven by Ronaldo and Ronaldinho, Madonna — dressed all in pink and wearing dark glasses — walks onto the pitch on foot. Justin Bieber plays guitar and sings. Shakira, in a yellow and pink costume, enchants the crowd. Pelé appears on the screens asking everyone to repeat 'Love'. The stage was then dismantled, and the teams returned to the pitch.

