With 94,852 shared journeys, 153,404 kilograms of direct CO2 emissions avoided and nearly 42,000 euros in incentives disbursed to people who chose to travel together, Turin, Brescia and Florence have demonstrated how carpooling is growing beyond the boundaries of companies to become a measurable territorial policy, on a par with local public transport. These are the first results — relating to three ongoing projects — from the Osservatorio Aziende in movimento 2026, which bears witness to the transition that Jojob, a national carpooling operator, is making from corporate communities to territories.
"After having built a widespread carpooling network throughout Italy together with businesses and mobility managers, the company is now putting technology, methodology and reporting capabilities at the service of Municipalities and Metropolitan Cities," Jojob explained, announcing that the initiatives already active in Turin, Brescia and Florence will soon be joined by new territories, including Sassari.
A transformation that addresses an everyday problem: according to the Inrix Global Traffic Scorecard 2025, the time lost by motorists in traffic jams each year amounts to 76 hours in Rome and 67 in Milan, while Brescia has reached 57 hours, Florence 51 and Turin 44. In this scenario, carpooling makes it possible to address a frequently overlooked factor: the seats that remain empty in cars already on the road.
Naturally, the economic benefit grows with the number of occupants: with one passenger, the individual cost can be reduced by up to 50%, but with three passengers in addition to the driver, the saving for each person can reach 75% when accounting for various expenses.
"Rising fuel costs are making daily commutes increasingly burdensome for citizens' wallets, especially in areas where the car often remains the only viable option. The fact that Municipalities and Metropolitan Cities are looking to the sharing economy as part of the solution is an important political signal: it means recognising that sharing already available resources can reduce costs for people, ease traffic and emissions and make mobility more accessible," commented Gerard Albertengo, CEO of Jojob.
