Fernando Cerimedo added a lesser-known link within his media network in the province of Buenos Aires. In July 2025, Bona Deportes SRL was incorporated, the company he created together with Mariano Giacoletto. Since then, the news portal Bona Deportes has developed frequent coverage of the work of Cristian Cardozo, Undersecretary of Sports for the province of Buenos Aires. And also, though more indirectly, of his superior in the administration, the Minister of Community Development, Andrés "El Cuervo" Larroque.
Cardozo reports to the Ministry led by Larroque, one of the principal figures in the political circle of Buenos Aires Governor Axel Kicillof. And Bona Deportes' relationship with that provincial structure is not limited to the undersecretary.
The site also repeatedly publishes information about Larroque and activities shared by both officials, especially around the Juegos Bonaerenses and provincial sports programs.
The detail takes on another dimension given the timing of the change in the Sports portfolio. Cardozo arrived at the Undersecretariat in April 2025, just a few months before Bona Deportes SRL was incorporated. He replaced Leandro Lurati, a La Cámpora official whose departure occurred amid the intense internal dispute between Kicillof's faction and the Camporismo movement.
Cardozo also has his own political track record. He served as mayor of Partido de La Costa between 2019 and 2023 and, before taking over at Sports, headed the Estadio Ciudad de La Plata.
Lurati's departure was part of the shifts that ran through Kicillof's cabinet during the political dispute with La Cámpora. His replacement by Cardozo implied a change in the leadership of the sports portfolio, which fell under Larroque's orbit.
Sources close to Giacoletto say that Cerimedo participated in the sports news portal from its launch until last November, "when the agreement broke down because Fernando (Cerimedo) couldn't secure any advertising, which was the reason he was part of the partnership," they explained to Clarín.
Despite this, the news portal remains registered in the name of Bona Deportes SRL, the company formed by Cerimedo and Giacoletto, which is still registered under both media entrepreneurs' names. "They spoke at the beginning of the year about dissolving the company, Cerimedo agreed to transfer his share, but that has not yet been formalized," sources close to Giacoletto noted.
The coverage of Kicillof's officials
Since its creation in mid-2025, Bona Deportes has given prominence to Cardozo. The portal consistently publishes interviews and articles about his activities, the Juegos Bonaerenses, amateur sports, and the Province's sports policies. Last month, for example, it published an interview in which the undersecretary criticized the national government's sports policies and highlighted the role of Kicillof and Larroque in sustaining the Juegos Bonaerenses.
Bona Deportes' coverage also regularly features Larroque himself. The site gathers several publications about Kicillof's minister, including articles on the Juegos Bonaerenses, programs from his portfolio, and activities he shared with Cardozo.
Almost half of Bona Deportes' articles feature municipal and provincial Peronist officials linked to the sports sector, such as an interview published this Monday with the Secretary of Sports of Quilmes, Nicolás Mellino, who claimed that "if we had the support of the national government, Argentina would be a powerhouse."
One of the most recent publications was coverage of a chess event at the Juegos Bonaerenses in La Plata, where Larroque and Cardozo participated together.
Also highlighted were the announcement of the first session of the Provincial Sports Council, to be held on September 30 in Chapadmalal; Cardozo's participation last week when San Fernando hosted the Interregional rounds of the Juegos Bonaerenses; another interview, two weeks ago, in which Cardozo stated that "taking sport away from human beings is criminal"; and on August 31, they ran the headline "Messi retired from the Argentine national team: Cristian Cardozo's message."
Despite this, according to a source close to Giacoletto, there is no institutional agreement between the outlet and Cardozo. The explanation points to a journalistic relationship between the official and the outlet. "Most of the important announcements and statements are made by Cardozo," the source told Clarín. They added that the undersecretary "has always been very open with us," answers calls and responds to inquiries, especially about the Juegos Bonaerenses. They also maintained that articles about his administration receive "good reader response."
The Buenos Aires provincial government responded in a similar vein. There is no "advertising arrangement" with Bona Deportes, nor "any commercial or promotional agreement," official sources told Clarín. They added that "at some point they asked how they should go about submitting a commercial proposal, but they ultimately never completed the process with the Media Registry."
Sources close to Bona Deportes acknowledged that the outlet cannot sustain itself on the limited private advertising it receives, and that it also has no government advertising. But they deny receiving "money from politics." They added: "It is maintained by Giacoletto, who graduated from DeporTEA, worked at Crónica and other outlets. He also ran a spa and a car wash, and later launched this sports news portal covering the province of Buenos Aires."
The partnership between Cerimedo and Giacoletto
The company that owns the portal was formally incorporated in July 2025. According to the Official Gazette, Fernando Gabriel Cerimedo and Mariano Ezequiel Giacoletto became partners with 50,000 shares each, meaning a 50% stake each. Cerimedo was also appointed as the company's manager for an indefinite period.
The corporate purpose of Bona Deportes SRL includes the production, distribution and exploitation of press outlets, radio and television programs, multimedia works, digital publications and internet-related services.
When Clarín consulted a source close to Giacoletto, the first response was to deny any connection with Cerimedo. "It doesn't belong to Cerimedo, he has no partnership with Mariano Giacoletto for Bona Deportes and there is nothing related to him," the source initially stated.
According to that account, it was a news outlet that Giacoletto had put together with a small group of reporters, focused "on amateur sports in the province of Buenos Aires and neighborhood clubs."
The response from that source close to Giacoletto changed after Clarín showed them the Official Gazette publication registering him and Cerimedo as partners in Bona Deportes SRL. And when it was revealed that half of the articles featured officials from the Buenos Aires provincial government and municipal governments.
"That company, Bona Deportes SRL, was set up to give it a formal structure and so that Fernando (Cerimedo) could handle the advertising," the source then stated. According to the explanation, Cerimedo "was not the owner" and the company "came to nothing." His participation, according to that new version, was intended to give the project an advertising boost.
The source also maintained that Cerimedo never had any involvement in the day-to-day running of the portal and that not even the reporters knew he was one of the partners and was responsible for the advertising side of Bona Deportes, "since there was no need for them to know," that source explained to Clarín.
**From the libertarian universe to new media ventures**
The creation of Bona Deportes thus adds a different piece to Cerimedo's media map. He became known as the political consultant who was in charge of Javier Milei's digital presidential campaign in 2023 and was the owner of the news portal La Derecha Diario, until he was forced to transfer it to his partner Javier Negre when, last month, he was detained in Bolivia for the attempted murder of his partner Nadia Beller.
Cerimedo was also known for his close relationship with presidential advisor Santiago Caputo and for being the first witness to corroborate in court part of the content of the recordings made by his former friend Diego Spagnuolo regarding bribery at the National Disability Agency (ANDIS).
Cerimedo also had a stake in Numen Publicidad and carried out political communications work for leaders in various countries. In recent years he has been linked to the presidential campaigns of Jair Bolsonaro in Brazil, Nasry Asfura in Honduras, and Rodrigo Paz in Bolivia—of whom he was one of his principal advisors—among other leaders of the new right in the region.
His personal situation changed in August when he was detained in Bolivia. He is being held in pretrial detention for his alleged participation in the attack on his partner and also in a case involving illicit enrichment.
In parallel, his business network recently acquired another reference point in Córdoba. A journalistic investigation by Chequeado and Ruido found that the government of Martín Llaryora paid at least $64.7 million pesos during 2026 to Madero Media Group, the company that created La Derecha Diario and that last year received another $51.6 million pesos. The payments came from three areas of the provincial government: the Ministry of Communications, General Administrative Expenses, and the Córdoba Tourism agency.
The Córdoba case thus reveals another facet in the expansion of Cerimedo's business dealings, this time in connection with the communications of a provincial administration tied to Córdoba's Peronism.
And Bona Deportes now opens another window onto that network. The company was established just a few months after Cardozo's arrival at the Undersecretary of Sports of the province of Buenos Aires, and the portal has since maintained sustained coverage of his management and of the activities of Larroque, the Kicillof minister on whom the area depends—although those responsible deny that any institutional agreement exists with Buenos Aires provincial officials.
Official documentation shows a partnership between Cerimedo and Giacoletto, while sources close to the portal maintain that this structure was created for an advertising purpose that ultimately never materialized and that Cerimedo distanced himself from Bona Deportes in November of last year.
When consulted by Clarín, the Buenos Aires provincial government indicated that there is no advertising deal between the Province and Bona Deportes, and that there is no institutional or commercial connection with the portal either.
Everyone denies having ties to Cerimedo, who has become a poisonous stain that infects everything that comes near him. But it is clear that together with a partner he created a company in the province of Buenos Aires, dedicated to promoting two of Kicillof's officials, while it remains unknown what tasks he performed for the Peronist government of Llaryora in Córdoba, for which he was paid $64.7 million this year.
