Coke is hit? In India, Iran war can shortage sends Diet Coke prices fizzing
The closure of the Strait of Hormuz, a critical supply route for aluminium cans, has forced Coca-Cola to source some from Southeast Asia
But now, the fizzy drink is getting pricier.
The Strait of Hormuz, a critical supply route for these aluminium cans and related raw materials to travel to India, has virtually closed again with commercial traffic heavily disrupted, following the collapse of an interim truce meant to end the Iran conflict. There are fears the disruption could widen further to block another sea route.
Coke’s hike is an example of how the conflict is still forcing global companies to alter their supply chains and increase prices in some of their most consequential consumer markets.
